New York City, NY - Following a surprise Christmas Day shock drop, NBA star Austin Reaves and performance footwear brand Rigorer will release a new AR1 colorway on global marketplace KICKS CREW for Valentine’s Day.
The new ‘Valentine’s Day’ colorway will be priced at $100, and released exclusively on KICKS CREW.
The Los Angeles Lakers star had a successful 2023, from signing a seven-figure extension on his shoe deal to winning the NBA In-Season Tournament. Now, Austin is starting out the new year with a special Valentine’s Day release.
“As I start 2024, I’m looking forward to sharing all the new designs for my signature line with all my fans. This new colorway is more than just a normal Valentine’s release; it represents my passion, dedication, and shared love for the game,” said Austin Reaves when discussing his new release.
The AR1 ‘Valentine’s Day’ launch will mark the sixth release from Austin’s signature shoe line. This edition features a Valentine-themed colorway, combining red and pink hues with white detailing. Valentine-themed detailing is also featured throughout the shoe alongside additional interchangeable patches, a first for the AR1 line.
Engineered to excel, the AR1 features the latest performance technology inspired by Rigorer’s journey in basketball.
Key features include:
- Woven Cocoon Upper represents Austin’s continuous growth; the cocoon-inspired upper offers breathability and lockdown support.
- Showtime Foam Tech Midsole encapsulated in an EVA foam. Rigorer’s latest midsole was designed with players like Austin in mind, who prefer a low-court feel while receiving immediate energy return.
- Bubble Lacing System – an innovative and never-before-seen bubble design utilized on the AR1’s tongue, with encapsulated foam “bubbles” to eliminate lace bite for players.
- Anti-Torsion TPU Plate made with a carbon fiber and nylon composition to enhance midfoot stability while performing lateral movements.
- Anti-Slip Sole with an all-new, zone-patterned traction design engineered with anti-slip rubber for the ultimate court grip.
- Front Sidewall TPU panels are utilized on the lateral sides to enhance forefoot lockdown and eliminate foot slippage.
- Heel TPU to enhance heel stability when landing, preventing severe ankle injuries.
KICKS CREW continues to be the exclusive global launch partner with Rigorer and Reaves for the AR1 ‘Valentine’s Day,’ leveraging the platform’s reputation for offering a borderless shopping experience to consumers worldwide. The platform differs from other marketplaces by connecting authorized retailers and brands to its global audience, with a large majority from the US.
The Rigorer AR1 ‘Valentine’s Day’ will be released at 11am EST / 8 am PT on February 10th, 2024 exclusively on KICKSCREW.COM for $100 USD.
