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GEL-LYTE III – Dedication to the Legendary Asics

Asics, the Japanese brand founded in 1949 name after the Latin phrase anima sana in corpore sano, which means “Healthy soul in a healthy body”, probably the best thing we could ever wish upon during this epidemic season. This 2020 is also the 30th year anniversary of ASICS GEL-LYTE III Since 1970.

ASICS GEL-LYTE III the “OG”

In the entire GEL-LYTE family, it is undoubtedly the most “OG” item of the GEL-LYTE III born in 1990. According to designer Shigeyuki Mitsui’s memories, he hoped to make a pair of new era kicks that could bring the running shoes trend back, but GEL-LYTE III had later become a classic of the ASICS, and even led the retro running shoes culture around 2010 which was beyond his expectations.

Credit: Footasylum

As for the successful transformation of GEL-LYTE III from retro running shoes to trendy retro shoes, Mitsui has his own views. In his eyes, this is not only because GEL-LYTE III has always been innovative in color matching and details. It has adopted more and more new design over time.

Designer Shigeyuki Mitsui
Credit: Kenlu

If you are looking for some classic Asics. You can visit our website. Besides than that, we do carry a variety of brands for you to consider. Last but not least, if you have any questions regarding the products, you can contact us here.

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